Is AI reshaping Marketing?

AI, it’s kind of intimidating, right?

Technology is evolving, and while that’s exciting for us as business owners, it can also be a little overwhelming. In marketing, especially, you can’t ignore the shift! AI is changing not just the way we work, but the way we connect with our audiences. For us as marketers, that means taking a step back, rethinking strategies, and sharpening our skill sets to keep up.

Personalisation. It isn’t just a hello anymore; technology now can understand our likes and dislikes and show us the products we interact with most to boost the possibility of a sale. This can be great for big-name brands, but what about small businesses starting up? It doesn't mean your company isn’t great, but it does mean you have to try harder. AI can tailor a consumer's entire marketing journey and push them towards the big names and highly followed products. 

Data is now at our fingertips; forget the days of waiting to see your demographic data come back and being late to make changes. We now have instant analytics as soon as social media posts and e-commerce campaigns go live. Life-changing! We can act instantly and understand what is working for our target audience and what isn't doing as well.

AI can tell you which customers are ready for an upsell and even pinpoint the exact moment they’re most likely to respond to a post or message. We can also predict trends before anyone has even noticed them, which will allow us to be one step ahead in planning campaigns. But is AI always an advantage?

A lot of us worry about AI “taking over” our jobs, and of course, that’s a conversation worth having. But there’s another concern we can’t ignore! Data breaches and privacy risks. The truth is, technology has been transforming every industry for decades, and AI is no different. It brings incredible benefits, but there’s one thing it can’t replace: our human touch! That consumers crave. They love and admire authenticity, personality, and genuine connections from the brands they interact with. AI is amazing for enhancing our work, streamlining processes, and helping us create brilliant content. But can it truly run your social media with ease, manage your social events seamlessly, or understand your unique wants and needs with empathy? We’re calling it, not yet.

But… Creative Collins can help!

Just drop us a message and ask,

The CC girls x