Marketing Strategy
Marketing isn't about doing everything.
It's about doing the right things really well.
A Strong Marketing Strategy
All too often we hear marketing isn't working. Whether its website traffic, social media leads or campaign results. Marketing is amazing. If you get the fundamentals right.
Take the time to plan your marketing. Understand what activity to focus on. Decide your messaging so its consistent. Sounds logical. And yet, so many businesses skip the planning and dive straight into the activity.
If you are reading this, you understand the importance of marketing strategy. Spend a few weeks with us. Get your planning right. Then have another go. We promise your results will be better.
Frequently Asked Questions
What is a marketing plan?
A marketing strategy is based on what goals the business wants to achieve. Depending on the goals, businesses will target certain audiences, use specific messaging and choose to focus on certain activity. Marketing plans include all of the details of the activity you will carry out to support the business to hit its goals.
What does a marketing strategy project involve?
We will run marketing strategy sessions with you over several weeks and then write up a strategy for you to work off. Our sessions take the form of workshops, either in person or online. Each session covers an important area for your marketing - from audience to messaging. These sessions will be invaluable to your marketing, setting everyone clear goals and tasks. We help guide you towards what activity you should be focussing on and offer creative ideas.
What happens with the marketing strategy afterwards?
We work with you to plan a marketing strategy. Once the strategy is completed, we go through it together so you understand your next steps and priorities. We then hand it over to you to get started. If you need support implementing the plan, we can work with you as your marketing manager. We can also link you with our trusted partners. All work with us is charged at a day rate or half day rate. Depending on how many services you have and messaging needed will depend on how many sessions we will need to plan your marketing strategy. It normally takes between 3 - 6 sessions.
